Our Founder's Story

“I fell in love with skincare as a makeup artist. I loved how I could totally transform skin from looking tired, stressed and dull to healthy & glowing and also how it impacted a person's confidence. Models would love sitting in my chair because they knew they would be taken care of not only with their skin but also emotionally as I love making people feel good and nurtured. It's from my love of the combination of helping someone feel confident, wanting skincare that helped stressed out skin and that would work on my sensitive skin, that I launched the brand.

It was only when I trained as a make-up artist and then started beauty blogging that I really started to learn about skin. I learnt how good skin meant more confidence but also I have learnt that fully accepting yourself and loving the skin you are in is so important.”

I fell in love with skincare as a makeup artist. I cherished the way I could transform tired, stressed, and dull skin into something healthy and glowing, and I loved seeing the boost in confidence this brought to people. Models enjoyed sitting in my chair, knowing they would receive not just skincare, but also emotional care because I love making people feel good and nurtured.

However, the journey wasn’t without its challenges. As I delved deeper into the world of beauty, I experienced burnout. The relentless pursuit of perfection and the constant demands took a toll on me. It was during this time that I craved simplicity in skincare, something that could soothe not just the skin but also the mind.

This desire for simplicity and effective care, combined with my need for products that would work on my own sensitive skin, inspired me to launch my brand. My experience taught me that good skin is about more than just appearance; it’s about feeling confident and embracing who you are. Fully accepting yourself and loving the skin you’re in is essential, and I wanted to create a skincare line that embodied these principles.

“Taking care of your skin is one of the biggest gifts you can give yourself.“

The Vision

We see a future where the industry focuses as much on who we are as well as the skin we’re in. We want Lumi Glo to reshape how customers perceive self-care and skincare. We’re here as a brand that inspires change; finding confidence, self-acceptance and self love so we can live to our fullest potential by embracing who we truly are, embracing the skin we're in.

The Mission

We are committed to helping women feel confident in themselves and their skin in an industry that focuses on all they need to ‘improve’. It’s our mission to bring women together, to empower them to make positive changes and build a brand that celebrates skin by offering high quality, clean and active ingredients that are empowering and easy to use for all skin types.

Learn how to glow from the outside in with Shahnaz at her monthly workshops.

Find out more here.

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